Meet Gina

Gina Marie Long, Web Writer & Content Marketing Strategist


Trained web writer, marketing expert, successful business owner, and published author of several novels.


I work primarily with the pet industry and the salon/spa industry, specializing in B2B and retail web writing that creates authentic, sticky connections. I help businesses pump up their profits.


I’ve been an entrepreneur all my life. Business and marketing are in my blood!


  • My creativity blossomed as an only child… as a pre-teen I played elaborate “make-believe” games. When the new kid moved in next door (and since I’m capable of having a conversation with a rock!), we became fast friends and often pretended to be “teachers” – complete with a chalkboard and educational books from Mom!


  • At the age of 13, I set up Long’s Little Library and loaned out books from my collection (already showing my entrepreneurial skills).


  • Throughout my teen years, I read everything in sight, loved horror movies, and experimented with writing. This included poems, short stories, and creating a teen newsletter with celebrity gossip that I mailed to my 30 plus pen pals (wish I could find those old newsletters now…).


  • I also grew up with parents who were self-employed, running their own business.


  • I’ve been a licensed cosmetologist since 1986, operating all aspects of running a successful beauty salon (Gina’s Permanent Connection) which I owned for 16 years at the same location, although I “did hair” for many years in other places before this salon. Besides cosmetology skills, as owner/operator I handled secretarial duties, bookkeeping, scheduling, marketing (brochures, flyers, product sales, newspaper ads), and introducing new services/products. In June 2010, I sold the shop and immersed myself into writing full-time, which I had previously written on a part-time basis.


So, yeah, my entrepreneurial mentality and experience run deep and wide.


Insider Tip: My married name is Gina Boekhout – just in case you “Google” me and see that last name listed with any results (if you search “Gina Marie Long” you will see pages of results). However, I do use my maiden name, Gina Marie Long, for my writing business. (Gee, I wonder why I chose to use Long instead of Boekhout?!) 




You want more details?


OKAY, okay!


As an author, I write young adult, urban fantasy, paranormal thrillers. I have six published books: Unknown Touch – Book 1, Unknown Scent – Book 2, Unknown Taste- Book 3, Hunt of the Unknown, Rocked: A Chelsie Valdar Saga – 1 and The Reaper’s Cat.


I’ve created several websites and have an intermediate knowledge of the WordPress platform plus some design skills. But, I am not an official web designer… that’s a whole different ballgame (and business)! I work with web designers provided by the client or I have my own short list of designers I can contact for client projects.


You should visit my cat care website, Cats the Boss.  It’s a WordPress site and is fully optimized with SEO techniques, plus provides me a passive income from some affiliate items available for visitors to purchase.


Meet Jessie Cat
Meet Jessie Cat


Other websites I created and maintain are my author website (WordPress platform), an exercise tips/blog site (WordPress) and most importantly what you’re viewing now – this web copywriter site (WordPress). I consider these sites as prime examples of my work/abilities… so, do take note of them!


Need content? I’ve written articles (2 per week) as the Speculative Fiction Movies Examiner for St. Louis, MO.


Back during the dot com boom, I worked as a dealer (and for several years did this). and (a division of Worldprofit) offer internet marketing and website packages for small to medium sized businesses. At that time, to promote their services, I created two websites: Cyber City Promotions and Cyber City Success. Do you need a marketing strategy to let prospects know about your business? Is your website not pulling in visitors as you had hoped? I can help – we need to talk! 


Oh! And, of course, I love pets! I’ve had dogs and cats all my life. In my younger days, I even had guinea pigs, hamsters, gerbils, parakeets and a cockatiel. Not all at once, though! I’ve been a pet sitter for dogs in the owner’s house or my home. A few years ago, I had the opportunity to pet sit a beautiful Scarlet Macaw (Note: keep fingers away from the huge, sharp beak)!




I’ve been trained by the best in the copywriting industry by completing the following courses (some of the experts: Nick Usborne, Steve Slaunwhite, Michael Katz, Dianna Huff, Bob Bly, Ed Gandia, Jay White, Pam Foster, Brian Clark):

Independent Coursework:

  • Copywriting 2.0-Complete Guide to Writing Web Copy that Converts
  • Copywriting for a Cause (Cause Marketing)
  • Creating Email Newsletters for Professional Firms
  • B2B Copywriting Intensive
  • Secrets of Writing High Performance B2B Copy
  • Email Copy Made Easy
  • Social Media Marketing Expert
  • Writing Case Studies
  • Secrets of Becoming an Internet Research Specialist
  • Site Audits Made Simple
  • Working Effectively with Web Clients
  • How to Write Your Own Money-Making Websites
  • Content Mastery-Content Marketing Specialist
  • Freelance Writing Business Success




To keep up with current trends and to continually increase my knowledge in marketing, I’m a member of the following:


>>American Writers & Artists Inc. (AWAI)

>>The Barefoot Writer

>>Author Marketing Club




In conclusion…(you are still with me, right?)


I don’t think I can get any more authentic than I have here… which is what my entire “message” is all about: “Authentic connections equal bigger profits. Be real, be clear, or be lost.” The purpose of this Meet Gina page is to allow you to see the REAL ME, showcase my background, and the many ways I can help your business prosper. So, let’s get the ball rolling and work together in building your own relationships with your prospects; spotlight your “cool-factor”, and persuade prospects to take action by buying your products or services! If you haven’t already, review my services here.


I offer a FREE 45 minute initial consultation to determine how I can help you reach your goals. Not into phone calls? No problem. Email works for me, too. I can write up a proposal and there is no obligation to buy.



Contact Me