Facebook Profiles vs. Pages vs. Groups

FACEBOOK PROFILES VS. PAGES VS. GROUPS

What’s the difference? Which one should I use? Those are questions that have a varying degree of answers depending on what your intentions are with using Facebook. Are your reasons for personal matters? Business? Both?

facebook

(Keep in mind that Facebook makes changes to the site and policies frequently. Perhaps some of my suggestions may be inaccurate in, like, two seconds!)

The first step towards any activity on Facebook is signing up for a Personal Profile. A Profile is created for an individual using that individual’s name. You must have a Personal Profile in order to then create a Page or a Group. Pages and Groups are not separate Facebook accounts. They are managed by administrators who have Personal Profiles and are set up within the Profile.

The basic breakdown of features for a Personal Profile:

  • Individual account – a real person
  • If you operate an individual, relationship-driven business, for example an author, realtor or cosmetologist, you can still use the Profile. Make sure it represents you as a person not a brand for commercial gain
  • Connecting with friends is the main use
  • Limit of 5000 Friends – You must approve each one. They click on an ‘Add As Friend’ button on your Profile
  • Privacy settings
  • Ability to send messages directly to Friends’ Facebook Inbox
  • Your personal status updates appear on Friends’ news feeds and your Wall and Friends can post on your Wall
  • Custom Tabs are available and Applications are plentiful
  • Ability to create individual Photo Albums
  • Ability to customize the URL in the web address (www.facebook.com/yourname)

 

The basic breakdown of features for a Page (also known as Fan Page):

  • Business account – a public person, business, organization, celebrity or other entity
  • Meant to broadcast information and create a public platform for your business
  • Unlimited numbers of Fans or followers are allowed – You do NOT have to approve each one. They click on a ‘Like’ button on your Page
  • Are public by default – visible to anyone on the internet
  • Cannot send individual messages. Send Updates instead
  • Status updates appear on Fans’ news feeds and your Wall and Fans can post on your Wall
  • Pages cannot add people as Fans. In other words, you cannot add Fans; they must ‘Like’ you. Current Fans can suggest your Page to others
  • An authorized representative of the business must run the Page and have a Profile set up on Facebook
  • Custom Tabs are available and Applications are plentiful
  • Ability to create individual Photo Albums
  • Ability to customize the URL in the web address (www.facebook.com/yourbiz)

 

The basic breakdown of features for a Group:

  • Personal, Business or a specific Group
  • Groups offer a way for more interaction between the members, usually on a particular interest or subject
  • Up to 5000 members allowed – You add them to the Group or people click on ‘Join This Group’ if it’s set up as Open to the public and you must approve each one
  • Privacy settings: Open to the public, Closed or Secret
  • Able to send messages to Members’ Inboxes – up to 5000
  • Status updates appear on Members’ news feeds and the Group Wall and Members can post on your Wall
  • An authorized representative is not needed to run it
  • Custom Tabs and Applications are not available. Groups are similar to a message board
  • Can post images, but cannot create individual Photo Albums
  • Cannot customize the URL in the web address

 

Facebook is a social media networking goldmine. Determine who you want to connect with and what kind and how much interaction you are seeking with those connections. Remember, everyone has to start with a Profile and that may be all you need. Study the comparisons between a (Personal) Profile, a (Fan) Page and a Group to decide what best fits your situation.

 

%d bloggers like this: